Case Studies

The examples below are structured to reflect typical scenarios:

• Property type and starting situation
• Main challenges before working with Bigmedia24
• The solution – website, booking, distribution and platform components
• Key results and improvements after implementation

Names and details can be adapted to your real projects. The goal is to show what is possible when hotels, property owners and travel brands combine our technology with the 10% platform fee and 90% real-time payout model.

A 45-room boutique hotel in a European city centre, strongly dependent on OTAs with limited direct bookings and an outdated website.

Initial Challenges:
• over 70% of bookings coming from a few major OTAs
• an old website that did not work well on mobile devices
• weak direct booking presence and poor tracking
• cash flow strongly tied to OTA payout cycles

Bigmedia24 Solution:
• new conversion-focused hotel website with integrated booking engine
• clear direct booking benefits and structured room / package presentation
• connection to BM24 Hub for content, booking flows and analytics
• listing on relevant Bigmedia24-powered environments with the 10% platform fee / 90% real-time payout model

Key Results:
• gradual increase of direct bookings as a share of total bookings
• improved mobile performance and higher conversion rates on the website
• more predictable cash flow thanks to 90% real-time payout on platform-driven bookings
• clearer control over cancellation policies, aligned with the hotel’s revenue strategy

A mixed-use resort with 120 hotel rooms and 40 serviced apartments at a coastal destination, strong seasonality and multiple target markets.

Initial Challenges:
• fragmented online presence with separate, inconsistent pages for rooms and apartments
• complex rate and distribution setup across OTAs, direct and local partners
• high operational effort to manage content and availability across channels
• limited insight into performance of different segments and channels

Bigmedia24 Solution:
• unified, resort-wide website with clear segmentation between rooms and apartments
• optimised booking flows for different stay types and market segments
• distribution-aware structures mapped into BM24 Hub to reflect rates, availability and restrictions
• listing of the resort’s units in Bigmedia24-powered environments, using the 10% platform fee / 90% real-time payout model
• consolidated tracking and reporting of direct and platform-driven bookings

Key Results:
• clearer online positioning of the resort as a combined hotel & apartment product
• reduced manual effort in maintaining content and booking flows
• improved mix between direct bookings and platform-driven bookings
• more stable cash flow due to real-time payouts of 90% of booking amounts on Bigmedia24-originated stays

A 60-unit serviced apartment property in a business district, catering to corporate stays and extended stays with a high share of returning guests.

Initial Challenges:
• heavy reliance on a few corporate agreements and one main OTA
• weak online presentation for long-stay and corporate guests
• no clear direct booking strategy and limited control over cancellation policies on external channels
• slow payout cycles limiting the ability to reinvest in upgrades

Bigmedia24 Solution:
• dedicated website focused on corporate and long-stay needs
• direct booking flows and offers tailored to extended stays
• direct listing on Bigmedia24-powered environments with 10% platform fee and 90% real-time payouts
• flexible cancellation policies configured by the property itself, differentiated by rate and stay length
• integrated tracking to understand behaviour of new vs. repeat guests

Key Results:
• stronger direct booking channel for long-stay and corporate guests
• better positioning in organic search and AI-driven discovery for extended stays
• higher financial flexibility due to immediate 90% payouts on platform-driven bookings
• improved ability to fine-tune cancellation rules without being locked into OTA templates

A 12-room family-run guesthouse in a rural area, run by owners with limited technical resources but a strong local reputation.

Initial Challenges:
• simple, non-optimised website with no online booking
• bookings coming mostly via phone, email and a single OTA
• owners unsure how to handle technology, SEO and online advertising
• cash flow constrained by OTA payout timing

Bigmedia24 Solution:
• straightforward, user-friendly website with integrated booking engine
• clear structure for rooms, breakfast options and local experience highlights
• listing on Bigmedia24-powered environments with the 10% / 90% model
• simple onboarding and support via chat instead of complex IT processes
• guidance on basic SEO and content to attract more organic traffic

Key Results:
• noticeable increase in online direct bookings, reducing dependence on phone and email
• less dependency on a single OTA and more balanced channel mix
• improved liquidity thanks to 90% real-time payouts on Bigmedia24-originated bookings
• owners feel more confident in their digital presence without needing an in-house IT team

A growing travel brand with strong marketing, but limited in-house IT resources, wanted to expand into hotel bookings under its own brand.

Initial Challenges:
• no existing booking engine or travel technology stack
• internal team focused on marketing and partnerships, not software development
• need for a scalable, branded platform without building everything from scratch
• requirement to integrate affiliates and media partners over time

Bigmedia24 Solution:
• deployment of a white-label OTA platform on the Bigmedia24 stack
• branded booking website with custom design and UX
• integration of hotel content, rates and availability through BM24 Hub
• tracking, affiliate and partner reporting structures
• use of the 10% platform fee / 90% payout model for participating properties, combined with revenue agreements for the travel brand

Key Results:
• fast time-to-market with a fully branded OTA experience
• significantly lower technology and infrastructure cost compared to an in-house build
• scalable foundation for future brand extensions and affiliate partnerships
• clear, transparent revenue mechanics for both properties and the travel brand

Across very different scenarios – boutique hotels, resorts, serviced apartments, guesthouses and travel brands – a few patterns keep repeating:

• modern, conversion-focused websites and booking flows
• platform-first technology instead of one-off projects
• free registration for properties and a simple 10% platform fee per booking
• 90% of the booking amount paid out in real time to property owners
• property-defined cancellation policies, aligned with their strategy
• reduced IT complexity and clearer digital performance

These elements form the core of how Bigmedia24 helps partners grow in a sustainable and transparent way.

If you see elements of your own situation in these case studies, we can map your reality to a tailored setup:

• Open the chat in the bottom-right corner of this page
• Start your message with “Case Studies”
• Tell us whether you are a hotel, serviced apartment operator, guesthouse, property owner, OTA, travel brand or affiliate
• Briefly describe your current challenges (for example: dependence on OTAs, outdated website, payout cycles, lack of IT resources)

We will respond with a first view on how your case aligns with the examples above and suggest concrete next steps.

 

For legal and formal correspondence, you can reach us at:

Bigmedia24 Dynamics Ltd.
51 Bracken Road
Sandyford, D18 CV48
Dublin, Ireland

Phone (Ireland): +353 1 578 8066
Phone (USA): +1 306 261 9933
Email (legal use): support@bigmedia24.com
Website: https://bigmedia24.com

For operational support, tickets and day-to-day requests, please start via the chat (bottom-right) so we can route your case into the Ticket System and Support Portal where appropriate.