Custom Branding for White-Label Travel & OTAs

Custom branding at Bigmedia24 goes far beyond adding a logo to a template. It means:

• aligning the full visual layer with your brand identity
• tailoring UX patterns to your audience and value proposition
• adapting messaging, tone of voice and content structures
• supporting multi-brand and multi-market strategies from one core platform

You get a booking experience that clearly belongs to your brand, while benefiting from shared technology and continuous platform improvements.

The Bigmedia24 custom branding approach is built for:

• OTAs that want distinct brands for different segments, regions or niches
• travel brands and media companies that add booking to their existing presence
• hotel groups that operate multiple consumer brands or collections
• affiliate networks that run multiple domains with unique identities

In each case, the underlying platform logic remains shared – but the design, messaging and user experience are tailored to each brand.

We translate your brand identity into a digital design system that can be reused across white-label or multi-brand setups:

• colour palettes, typography and spacing rules
• component styles for cards, buttons, forms and navigation
• iconography, imagery guidelines and visual accents
• guidelines for responsive layouts and mobile-first behaviour

This design system ensures consistency across all your branded sites and experiences, and makes future adaptations more efficient.

Brand is not only visual – it is also about how your experience behaves. Bigmedia24 works with you to:

• define search and filter flows that match your target audience
• highlight the aspects of your product that matter most (price, quality, niche, trust, community, etc.)
• structure home, search and detail pages around your value proposition
• design conversion paths that feel natural for your brand (for example, inspiration-first vs. transaction-first)

The result is an experience where UX and brand story support each other.

Many OTAs and travel companies operate more than one brand or market. Bigmedia24 custom branding supports:

• separate design variants for different brands on the same platform
• localisation of visuals, tone and content for different regions
• shared components and templates that are adjusted per brand or market
• structured approaches to avoid conflicts between brands in SEO and positioning

This makes it possible to run a portfolio of brands efficiently without flattening everything into one generic look and feel.

Custom branding is also about how you speak to your customers. We help you:

• define or refine your brand voice for travel and booking contexts
• adapt messaging for OTAs, hotel groups, publishers or niche communities
• structure content so that it supports both brand and conversion
• ensure consistency between marketing campaigns and on-site language

This is particularly important in a white-label context where you might run several brands targeting different segments or regions.

Strong branding must work hand-in-hand with discoverability. Bigmedia24 ensures that custom-branded sites are also:

• structured with clear, logical navigation and URL patterns
• optimised for search intent across destinations, themes and segments
• prepared for AI-driven discovery through clean, structured content
• designed to support long-term organic growth without constant reinvention

Each brand can have its own content focus and keyword landscape while still benefiting from shared technical optimisation.

Your brand does not live only on your main website. Custom branding from Bigmedia24 is designed to align with:

• campaigns and landing pages across different domains or microsites
• white-label booking sites for specific partners or segments
• integrations in apps, portals or member areas via APIs and widgets
• marketing materials, emails and CRM journeys

We help you define patterns and guidelines so that customers recognise your brand wherever they interact with it.

A typical custom branding project on the Bigmedia24 platform includes:

• Brand & Strategy Workshop
Understanding your brand architecture, positioning, target audiences and digital goals.

• Design System & UX Definition
Creating or adapting a design system and defining UX patterns, templates and flows for your brand(s).

• Platform Configuration
Implementing your branding in the Bigmedia24 platform, including layouts, components, colour schemes, typography and content structures.

• Content & Copy Alignment
Aligning key page content, messages and tone of voice with the new brand experience.

• Testing & Launch
Testing across devices and markets, refining details and launching the branded experience in stages where needed.

From there, we maintain and evolve the branded setup together with you as the platform grows.

For OTAs, affiliates and hotel groups, custom branding on a shared platform provides:

• a clear, differentiated presence in competitive markets
• the ability to run multiple brands or concepts without duplicating technology
• consistent user experiences that match expectations for modern travel brands
• reduced design and development overhead thanks to shared systems
• the confidence that the underlying platform is continuously updated and improved

This combination allows you to invest in your brand and customer relationships while Bigmedia24 takes care of performance, infrastructure and evolution.

To explore custom branding options, open the chat in the bottom-right corner and start your message with “Custom Branding”. Please share:

• whether you are an OTA, travel brand, publisher or hotel group
• how many brands or markets you operate or plan
• whether you already have design guidelines or need help defining them
• your main goals (for example, differentiation, multi-brand rollout, modernisation)

We will respond with an initial assessment and suggest a suitable workshop or project format.

For legal and formal correspondence, you can reach us at:

Bigmedia24 Dynamics Ltd.
51 Bracken Road
Sandyford, D18 CV48
Dublin, Ireland

Phone (Ireland): +353 1 578 8066
Phone (USA): +1 306 261 9933
Email (legal use): support@bigmedia24.com
Website: https://bigmedia24.com

For operational support, tickets and day-to-day requests, please start via the chat (bottom-right) so we can route your case into the Ticket System and Support Portal where appropriate.