BM24 Hub Integrations

For hotels, OTAs and travel partners, technology is rarely a single system. You use:

• booking engines and direct booking tools
• property management systems (PMS) and channel managers
• OTAs, metasearch channels and white-label partners
• payment processors, CRM and marketing tools
• analytics, BI and reporting solutions

Without a clear integration layer, data becomes fragmented, workflows break and guests feel the friction. BM24 Hub is designed to be that integration layer.

BM24 Hub follows a few core principles for integrations:

• use standard, well-documented connections wherever possible
• minimise one-off, hard-to-maintain custom work
• respect the security and performance limits of connected systems
• make data flows transparent and traceable
• keep your options open for future system changes

The goal is not just to “connect everything” once, but to keep your integrations maintainable over time.

BM24 Hub works alongside the systems that manage your rooms, rates and reservations. Typical integrations include:

• booking engines used for your direct website bookings
• PMS solutions that hold your core reservation and guest data
• channel managers that distribute inventory to OTAs and partners

Through BM24 Hub, we connect these systems with:

• your hotel and travel websites
• search and booking components in the front end
• status and analytics views that help you see the bigger picture

The hub does not replace these systems – it ensures that they work together more cleanly.

On the distribution side, BM24 Hub helps you coordinate:

• how your direct website and booking flows relate to OTA listings
• how metasearch channels are used to support your direct strategy
• how white-label or affiliate partners plug into your platform
• how offers and content stay consistent across external touchpoints

Integrations are structured so that distribution decisions and technology go hand in hand.

Beyond core hotel systems, BM24 Hub can be integrated with:

• payment gateways and processing tools used in your booking flows
• CRM systems that manage guest profiles and campaigns
• marketing platforms for email, automation and advertising
• consent and preference management tools where appropriate

The hub helps you keep guest journeys connected from the first touchpoint to return visits and loyalty-building activities.

Data only becomes useful when it is pulled together in the right way. BM24 Hub supports integrations with:

• web analytics tools for behaviour and funnel tracking
• BI and reporting solutions that aggregate performance data
• event and tag management setups that feed multiple destinations
• custom dashboards that connect website, booking and revenue signals

This gives your teams a shared, reliable picture of what is happening across systems.

BM24 Hub exposes structured APIs for selected parts of your setup, so that developers and partners can:

• read or update specific content and configuration elements
• integrate external applications with your Bigmedia24-powered environment
• build custom tools or automations on top of the hub
• prototype new concepts without breaking core production flows

API usage is governed by access control and documented in the Bigmedia24 API Documentation.

A typical BM24 Hub integration project follows a structured path:

• discovery: we map your current systems, data flows and pain points
• design: we define integration patterns, data ownership and interfaces
• implementation: we configure and connect systems through BM24 Hub
• testing: we run end-to-end tests with real-world scenarios and edge cases
• rollout: we move from pilot to production in a controlled way
• optimisation: we monitor, adjust and document for long-term stability

Throughout the process, we coordinate with your internal teams and existing technology partners.

Integrations are also a security topic. BM24 Hub takes into account:

• secure storage and handling of API keys and credentials
• least-privilege access for systems and users
• clear boundaries between environments and data domains
• monitoring and alerting for critical integration points

This is crucial in environments that handle guest data, booking flows and financial transactions.

BM24 Hub integrations are particularly valuable if:

• you operate multiple hotels, brands or travel projects with overlapping systems
• your digital landscape feels fragmented or hard to control
• you want to add new tools without breaking existing ones
• you are an OTA or travel partner looking to outsource parts of your IT

If you are planning a system change or a new project, BM24 Hub can be the stable layer that connects old and new components.

To discuss integration options, open the chat in the bottom-right corner and start your message with “BM24 Hub Integrations”. Share:

• which systems you use today (for example PMS, channel manager, booking engine, CRM)
• how many properties or projects are involved
• your biggest pain points (for example, double work, data inconsistencies, limited visibility)

We will provide an initial view of what BM24 Hub can connect and how an integration project might look for you.

For legal and formal correspondence, you can reach us at:

Bigmedia24 Dynamics Ltd.
51 Bracken Road
Sandyford, D18 CV48
Dublin, Ireland

Phone (Ireland): +353 1 578 8066
Phone (USA): +1 306 261 9933
Email (legal use): support@bigmedia24.com
Website: https://bigmedia24.com

For operational support, tickets and day-to-day requests, please start via the chat (bottom-right) so we can route your case into the Ticket System and Support Portal where appropriate.