Hotel Revenue Management
From ad-hoc rate changes to a clear, data-driven strategy that grows your profit – not just your occupancy. Strong revenue management connects pricing, demand, distribution and marketing into one clear strategy. Bigmedia24 helps hotels and groups build practical revenue management structures that are grounded in data, aligned with operations and realistic for your team to run every day.
What Revenue Management Really Means Today
Revenue management is not just about changing prices every day. Modern hotel revenue management means:
• understanding demand patterns across seasons, days and segments
• matching price and availability to the right guests at the right time
• coordinating pricing with distribution, marketing and operations
• measuring success in terms of profit, not just occupancy or ADR
Bigmedia24 helps you put these principles into a structure that fits your hotel or group.
From Gut Feeling to Data-Driven Decisions
Many hotels still rely on intuition and last-minute decisions for pricing. We support the shift to data-driven revenue management by:
• organising and visualising historical booking and pickup data
• identifying clear demand patterns and compression dates
• defining rate fences and segments based on real behaviour
• setting up dashboards that your team can understand and use
The goal is not complexity for its own sake, but better decisions supported by clean data.
Pricing Strategy & Rate Structures
Your rate structure should make it easy to apply your strategy, not harder. Bigmedia24 helps you:
• define base rates and logical derived rates
• separate public, member, corporate and package offers
• design direct-channel advantages without starting a price war
• adapt length-of-stay, advance-purchase and last-minute strategies
We align pricing decisions with guest expectations, competitive set and your brand positioning.
Demand Forecasting & Inventory Control
Forecasting does not have to be overly complicated to be useful. We assist with:
• simple but effective demand forecasts based on past performance and on-the-books data
• identification of high-demand and low-demand periods early
• rules for closing or opening rate plans and channels
• coordination between revenue, sales and operations (for example, groups and events)
This allows you to protect high-demand periods and stimulate demand where needed.
Aligning Revenue Management with Distribution
Revenue decisions only work as intended if your distribution follows. Bigmedia24 connects revenue management with:
• channel management and rate parity decisions
• metasearch and OTA positioning
• direct booking strategy and offer design
• promotional planning across channels
We make sure that your rate and distribution structures support each other rather than working at cross-purposes.
Tools, Systems & Practical Setup
You do not need the most complex tools to run effective revenue management. We help you:
• make better use of the systems you already have (PMS, channel manager, RMS, BI tools)
• decide if and when a dedicated revenue management system makes sense
• define simple routines and reporting cycles for your team
• avoid over-automation that nobody fully understands
Our focus is on a setup that your hotel can realistically maintain.
Training & Building a Revenue Culture
Even the best strategy will fail if the team does not understand it. We support you with:
• training for key team members on revenue fundamentals
• clear guidelines for rate changes and exceptions
• regular review formats for revenue and distribution performance
• documentation that explains the “why” behind decisions
Over time, this builds a stronger internal revenue culture and better cross-department collaboration.
Implementation Phases with Bigmedia24
A typical revenue management project with Bigmedia24 follows these phases:
• diagnostic phase: review of current pricing, distribution and performance
• design phase: definition of target structures, rules and reporting
• implementation phase: configuration in systems and training of your team
• optimisation phase: monitoring, fine-tuning and periodic review
The exact scope is adapted to your property size, market and team capacity.
How to Get Started with Revenue Management Support
To explore how Bigmedia24 can support your revenue management, open the chat and start your message with “Revenue Management”. Tell us:
• how many rooms and properties you operate
• which systems you use (PMS, channel manager, RMS, BI, etc.)
• your main challenges (for example, seasonality, competition, low direct share)
We will respond with a concrete proposal for a review and improvement plan.
Legal Contact Details
For legal and formal correspondence, you can reach us at:
Bigmedia24 Dynamics Ltd.
51 Bracken Road
Sandyford, D18 CV48
Dublin, Ireland
Phone (Ireland): +353 1 578 8066
Phone (USA): +1 306 261 9933
Email (legal use): support@bigmedia24.com
Website: https://bigmedia24.com
For operational support, tickets and day-to-day requests, please start via the chat (bottom-right) so we can route your case into the Ticket System and Support Portal where appropriate.
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FAQs about Hotel Revenue Management
Do we need a dedicated revenue manager to work with Bigmedia24?
Not necessarily. We work with hotels that have full-time revenue managers, shared roles or no dedicated revenue function yet. The project scope and routines will be tailored to your team structure.
Can Bigmedia24 manage our revenue on an ongoing basis?
Yes, in some cases we provide ongoing revenue management support or hybrid models, where we help structure the strategy and your internal team handles day-to-day tasks. The right model depends on your size and resources.
How quickly can we see results?
Some improvements, such as better pricing and channel alignment, can have visible impact within a relatively short time. Structural changes in revenue culture and long-term optimisation naturally take longer. We will discuss realistic expectations during the initial review.
Is revenue management only for large hotels or chains?
No. Independent hotels and small groups often benefit the most from more structured revenue management, because they compete with larger brands that already use such methods.
Will revenue management make our prices higher for guests?
Not automatically. Effective revenue management means aligning price with demand and value. In some periods, prices may be higher; in others, they may be more attractive to stimulate demand. The goal is a healthy, sustainable profit – not just raising rates across the board.
Yes. Our content is delivered in a structured format that your team can maintain and update. If needed, we can provide guidelines and training so your team feels comfortable making changes.
In many cases, yes. Even small properties benefit from appearing as the official direct booking option in Google. Whether it makes sense for you depends on your typical demand, average booking value and competitive environment – something we can quickly review together via chat.
Need to create or follow up on a ticket?
Open the Bigmedia24 chat in the bottom-right corner of the website, start your message with “Ticket” and briefly describe your request. We’ll create or update the ticket for you and guide you through the next steps.
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