Metasearch for Hotels
Turn metasearch from a chaotic auction into a controlled channel that grows your direct business. Metasearch platforms like Google Hotel Ads and others can be powerful – or expensive – depending on how you use them. Bigmedia24 helps hotels and groups connect their direct rates to metasearch in a way that fits their distribution and revenue strategy.
What Is Metasearch in Hotel Distribution?
Metasearch platforms aggregate prices from multiple sources – your direct website, OTAs and sometimes wholesalers – and show them side by side to guests. They are often the first place where travellers compare rates before booking.
Why Metasearch Needs a Strategy
Without a clear strategy, metasearch can:
• favour OTAs over your direct channel
• increase your cost of sale without clear profit gains
• create pricing inconsistencies across channels
• confuse guests with too many options
With a strategy and clean setup, metasearch becomes a powerful tool to reinforce your direct position.
How Bigmedia24 Manages Metasearch for Hotels
We help you:
• connect your direct rates and availability via certified partners
• position your direct channel competitively vs. OTAs
• define bidding strategies and budget levels
• measure performance in terms of profit, not just clicks
Our focus is always on your net revenue and long-term distribution health.
Choosing the Right Metasearch Channels
Not every hotel needs to be on every platform. Together we decide:
• which metasearch channels make most sense for your markets
• how to balance brand search vs. generic destination search
• when to push harder (for example, during low demand periods)
• where to reduce presence if profitability is low
Balancing Metasearch, OTAs and Direct Bookings
Metasearch does not replace OTAs – it changes how they compete with your direct channel. We help you:
• clarify your desired direct vs. OTA mix
• avoid internal bidding wars that drive up costs
• use metasearch data to inform rate and distribution decisions
• protect your brand while still working with key OTA partners
Legal Contact Details
For legal and formal correspondence, you can reach us at:
Bigmedia24 Dynamics Ltd.
51 Bracken Road
Sandyford, D18 CV48
Dublin, Ireland
Phone (Ireland): +353 1 578 8066
Phone (USA): +1 306 261 9933
Email (legal use): support@bigmedia24.com
Website: https://bigmedia24.com
For operational support, tickets and day-to-day requests, please start via the chat (bottom-right) so we can route your case into the Ticket System and Support Portal where appropriate.
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FAQs about Metasearch for Hotels
Is metasearch only for big hotels or chains?
No. Independent hotels and small groups can benefit significantly from metasearch, especially when they already have some brand or destination visibility. The key is to match investment and complexity with your scale.
Will metasearch increase our OTA commissions?
Our goal is to increase your share of direct bookings and optimise your overall cost of sale. This includes analysing how your OTA partners appear on metasearch and adjusting strategies accordingly.
Do we need a special booking engine for metasearch?
You need a booking engine or connectivity layer that can provide live rates and availability to metasearch partners. Bigmedia24 can check whether your current setup is compatible and advise you on options if not.
Yes. Our content is delivered in a structured format that your team can maintain and update. If needed, we can provide guidelines and training so your team feels comfortable making changes.
In many cases, yes. Even small properties benefit from appearing as the official direct booking option in Google. Whether it makes sense for you depends on your typical demand, average booking value and competitive environment – something we can quickly review together via chat.
Need to create or follow up on a ticket?
Open the Bigmedia24 chat in the bottom-right corner of the website, start your message with “Ticket” and briefly describe your request. We’ll create or update the ticket for you and guide you through the next steps.
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