• Position OTAs as demand partners, not the main owners of your distribution
• Balance visibility on OTAs with strong direct booking incentives on your own website
• Use channel and market data to decide where to open, close or limit availability
• Connect OTA strategies with your pricing, marketing and brand story
OTA Connectivity That Works for Your Hotel – Not Against It
Connect your hotel to leading OTAs with stable, real-time integrations that keep rates, availability and content in sync – while protecting your direct booking strategy. Online travel agencies are an important part of almost every hotel’s distribution mix. The challenge is to use OTAs as powerful demand generators without becoming dependent on them or losing control of your pricing and inventory. Bigmedia24 provides OTA connectivity that integrates cleanly with your PMS, channel management and booking engine, so all channels work together instead of competing with each other.
Why Smart OTA Connectivity Matters
OTA partners can bring valuable visibility, new guests and short-notice demand – but only if your connections are stable, your data is accurate and your strategy is clear. Poorly managed integrations lead to overbookings, rate mismatches, content errors and unnecessary commission costs.
Smart OTA connectivity means using the right channels for the right markets, keeping them in sync with your own systems and making sure your direct booking channel remains strong. With a professional setup, OTAs become a controlled, profitable part of your overall distribution strategy instead of a constant fire to fight.
• Use OTAs strategically to fill gaps, not to replace your direct bookings
• Reduce manual work and errors by automating updates between systems
• Protect your brand with consistent pricing, content and policies across all portals
What Our OTA Connectivity Includes
Bigmedia24 focuses on stable, hotel-friendly OTA integrations that reduce friction for your team and keep your data clean. These are some of the key elements we cover when we connect your hotel to online travel agencies.
Reliable, Real-Time Connections
We connect your inventory to leading OTAs through tested, stable interfaces. Availability, rates and restrictions are updated in real time or near real time, reducing the risk of overbookings and mismatched data.
Consistent Rates & Restrictions
Your public rates, minimum stays, close-out dates and key restrictions are controlled centrally and pushed to OTAs according to your rules. This way you can keep parity where required and still run targeted strategies where it makes sense.
Clean Room & Rate Mapping
We map your room types and rate plans cleanly from your PMS or channel hub to each OTA, so portal displays match your actual inventory. This avoids confusing room names, wrong pricing or missing offers on key channels.
Content & Image Management Support
We help you align photos, descriptions, facilities and policies across major OTAs so your hotel appears consistently and professionally. Good content increases conversion and reduces guest questions and complaints.
Support for Promotions & Campaigns
If you run campaign rates, participation in OTA sales or targeted discounts, we make sure the technical setup doesn’t break your structure. We help you configure promotional rates in a way that still supports your overall revenue strategy.
Monitoring & Issue Resolution
Our team keeps an eye on your OTA connections and supports you when mapping changes, API updates or unexpected issues occur. You don’t have to manage every technical detail alone.
How OTA Connectivity Fits Into Your Distribution Strategy
OTA connectivity is not just a technical topic. It directly impacts your revenue, brand positioning and relationship with guests. Bigmedia24 helps you see the full picture and position OTAs in a way that supports your long-term goals.
Who Our OTA Connectivity Is For
Our OTA connectivity services are designed for hotels and accommodation providers that want to stay visible on key portals while keeping control of their distribution, brand and profitability.
Implementation & Onboarding for OTA Connectivity
From Audit to Stable Connections – Step by Step
Whether you are connecting OTAs for the first time or cleaning up an existing setup, we guide you through a clear implementation process so you know exactly what happens at each step.
Step 1 – OTA & System Audit
We review your current OTA connections, inventory setup, PMS and channel management. Together we identify which channels to keep, add or remove and where the biggest risks or opportunities lie.Step 2 – Connection Plan & Mapping Concept
We define how your room types, rate plans and restrictions should be mapped to each OTA. This mapping concept becomes the blueprint for a clean and scalable connection setup.Step 3 – Technical Setup & Testing
Our team configures the connections, tests availability and rate updates and checks how your hotel is displayed on each portal. We fix issues before you go fully live with the new setup.Step 4 – Staff Training & Go-Live
Your team receives training on how to manage OTAs via the central hub, including changes to rates, restrictions and content updates. We then switch to the new setup and monitor the first days closely.Step 5 – Monitoring & Ongoing Optimisation
After go-live, we monitor the performance of your OTA channels and support you with adjustments as demand patterns, seasons and channel strategies evolve.
Technology & Integrations Behind Our OTA Connectivity
Under the surface, OTA connectivity is all about reliable integrations, clean data and robust monitoring. Bigmedia24 works with modern APIs and proven connection partners to keep your distribution stable.
• API-based connections to major OTAs and aggregators
• Support for PMS, CRS and channel managers as central inventory sources
• Clean data mapping and validation for room types, rate plans and restrictions
• Logging and monitoring of updates to quickly identify and fix issues
• Structured data and tracking to understand which channels drive profitable bookings
Let's Talk
Share a few details about your hotel, your current website and your booking situation. We’ll prepare a tailored website proposal with clear “from” pricing and realistic timelines.
OTA Connectivity, Direct Bookings & Pricing
OTA connectivity is often part of a broader setup that also includes our Distribution & Channel Management, Hotel Websites and Booking Engine & Direct Booking Tools. Many clients choose to combine these services so that OTAs, direct bookings and other partners work together as one coordinated system.
Our hotel website packages (from €1,490, €2,990 and €5,990 one-time) can be extended with OTA connectivity and channel management services, depending on how complex your distribution mix is. During a short discovery call, we review your current channels, markets and systems and then send a tailored proposal that shows how OTA connectivity fits into your overall distribution and direct booking strategy.
Let's Talk
Share a few details about your hotel, your current website and your booking situation. We’ll prepare a tailored website proposal with clear “from” pricing and realistic timelines.
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OTA Connectivity – Frequently Asked Questions
Here you’ll find answers to common questions hotels ask about OTA connectivity and how it fits into their wider distribution strategy. If you don’t see your specific question here, our team will be happy to review your setup and discuss the best solution for your property.
Which OTAs can you connect our hotel to?
We support connections to a wide range of global and regional OTAs, as well as wholesalers and aggregators. During the audit phase we review your current partners and target markets and confirm which channels we can connect, either directly or via your PMS, CRS or channel manager.
How does OTA connectivity interact with our direct booking strategy?
Our goal is not to push everything through OTAs, but to use them strategically alongside a strong direct channel. We help you control how much availability you give to each partner, when to open or close channels and how to position your direct rate and offers so that guests still have a clear reason to book directly with you.
Can you help fix existing issues with our OTA connections?
Yes. Many hotels come to us with legacy setups, duplicate room types, mapping errors or inconsistent content across OTAs. We start with an audit, propose a clean connection and mapping concept and then work with you to implement and stabilise the new configuration.
Do we still need a channel manager if we work with BM24 OTA connectivity?
In most cases, yes – especially if you work with many channels or multiple properties. BM24 can either integrate with your existing channel manager or, where appropriate, replace parts of its logic with our own distribution solutions. The right setup depends on your size, systems and strategy, which we clarify during the initial consultation.
How long does it take to clean up and relaunch our OTA connectivity?
The timeline depends on how many OTAs you use, how complex your rate structure is and whether we coordinate with a PMS or channel manager. A straightforward single-hotel setup can often be improved within a few weeks. Multi-property or multi-country setups usually require a phased plan with testing for each wave of connected properties.