Hotel Content Creation
Words, structure and storytelling that make your hotel feel real online – and guide guests smoothly to a direct booking. Most hotel websites are full of generic phrases that could describe any property. Bigmedia24 creates content that sounds like your hotel, answers real guest questions and is structured so that search engines and AI systems understand it as well.
What We Create for Hotels
Bigmedia24 supports hotels, resorts and apartment brands with complete content for:
• full website relaunches and new builds
• landing pages for offers, seasons and campaigns
• destination and experience pages that add real value
• copy for metasearch, OTAs and partner portals
• structured content that feeds your marketing and CRM
Human-First, SEO & AI-Ready Content
Our content is written for humans first – but designed from the ground up to work well with search engines and AI-driven discovery:
• clear headlines and subheadings that reflect real intent
• natural keyword use instead of keyword stuffing
• structured information that AI systems can easily parse
• text lengths and formats that fit hotel decision journeys
The result: pages that read well, rank well and are easy to reuse across channels.
Destination & Experience Storytelling
Guests don’t just book a bed – they book an experience. We help you tell the story of:
• your neighbourhood and its hidden highlights
• local experiences that match your target guests
• your F&B, spa, meetings and special facilities
• reasons to book your hotel directly for that experience
This makes your website a useful travel guide and a conversion tool at the same time.
Multilingual Content & Localisation
If you operate in multiple markets, we support you with multilingual content that goes beyond literal translation:
• localisation into key source languages
• adaptation of offers, examples and references
• consistent tone of voice across all languages
• structures that make future updates manageable
Our aim is to keep your brand voice recognisable – in every language your guests use.
How Our Content Creation Process Works
We keep the process structured and transparent:
• content audit of your existing website and materials
• definition of page structure, priorities and tone of voice
• writing and optimisation of drafts for each page
• review rounds with your team and final adjustments
• support during implementation on your CMS or website builder
You always know what is being written, for whom and why.
Start a Content Project with Bigmedia24
To discuss a content project, open the chat and start your message with “Content creation”. Tell us:
• what type of property or brand you operate
• whether you plan a full relaunch or an upgrade of key pages
• in which languages you need content
We will reply with a suggested approach, scope and next steps.
Legal Contact Details
For legal and formal correspondence, you can reach us at:
Bigmedia24 Dynamics Ltd.
51 Bracken Road
Sandyford, D18 CV48
Dublin, Ireland
Phone (Ireland): +353 1 578 8066
Phone (USA): +1 306 261 9933
Email (legal use): support@bigmedia24.com
Website: https://bigmedia24.com
For operational support, tickets and day-to-day requests, please start via the chat (bottom-right) so we can route your case into the Ticket System and Support Portal where appropriate.
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FAQs about Hotel Content Creation
Can you write content for all pages of our hotel website?
Yes. We can create or rework the full content of your website, including rooms, offers, spa, meetings, dining, destination and FAQ pages. Together we define a structure that fits your brand and market.
Do you work with our existing SEO agency?
We are happy to collaborate with your existing SEO or marketing partners. We can align on keyword strategies, content calendars and reporting, so that everyone works towards the same goals.
How long does a typical content project take?
Timelines depend on the number of pages and languages. A focused single-property project can often be completed in a few weeks, while group or multi-language projects may take longer. We will outline a realistic timeline in our proposal.
Can we update the content ourselves later?
Yes. Our content is delivered in a structured format that your team can maintain and update. If needed, we can provide guidelines and training so your team feels comfortable making changes.
In many cases, yes. Even small properties benefit from appearing as the official direct booking option in Google. Whether it makes sense for you depends on your typical demand, average booking value and competitive environment – something we can quickly review together via chat.
Need to create or follow up on a ticket?
Open the Bigmedia24 chat in the bottom-right corner of the website, start your message with “Ticket” and briefly describe your request. We’ll create or update the ticket for you and guide you through the next steps.
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