Google Hotel Ads for Hotels
Turn high-intent Google searches into profitable direct bookings – with a clean, controlled Hotel Ads setup managed by Bigmedia24. Google Hotel Ads is one of the most powerful performance channels for hotels. Bigmedia24 connects your direct rates, availability and booking engine to Google in a way that protects your margins, increases visibility and keeps your brand in front of your guests – instead of only OTAs.
What Are Google Hotel Ads?
Google Hotel Ads show your hotel’s live prices and availability directly in Google Search, Google Maps and other Google travel surfaces. When set up correctly, they connect your booking engine to guests who are already searching for your hotel or your destination – at the exact moment they are ready to book.
Why Hotels Work with Bigmedia24 for Google Hotel Ads
Connecting a hotel to Google Hotel Ads is not just a technical switch. It is a strategic decision that affects your distribution mix, margin and brand. Bigmedia24 supports hotels with:
• a clean connection between your booking engine, rates and room types
• a direct-first strategy that puts your official website in a strong position
• controlled bidding and budget management to avoid wasted spend
• reporting that shows real profit, not just clicks and impressions
Clean Technical Setup for Your Hotel
We make sure that your Google Hotel Ads setup is technically sound from the beginning:
• correct mapping of room types, rate plans and policies
• accurate taxes, fees and cancellation rules
• consistent URLs for your booking engine and landing pages
• tracking that links campaigns to actual bookings and revenue
This gives you a stable foundation for long-term optimisation.
Bidding & Budget Strategy That Protects Your Margin
With Bigmedia24 you do not simply “turn on” Google Hotel Ads. We define a bidding strategy that reflects your real-world economics:
• clear targets for cost per acquisition and return on ad spend
• positioning vs. OTAs and other metasearch partners
• decisions on where to push visibility (brand vs. generic searches)
• seasonality, demand patterns and special campaigns
The goal is not maximum traffic at any price – it is profitable direct business.
Reporting That Makes Sense for Hotels
Hotel teams need simple, reliable reporting. We focus on metrics that matter:
• booking volume, revenue and net profit from Google Hotel Ads
• performance by market, device and date range
• share of direct bookings compared to OTA bookings
• insights that connect marketing, revenue management and distribution
We can align the level of detail with your internal reporting and revenue meetings.
Who Benefits Most from Google Hotel Ads with Bigmedia24?
Google Hotel Ads can be especially powerful for:
• independent hotels and small groups that want to increase direct share
• properties with strong repeat or brand search volume
• hotels in competitive urban or resort markets where OTAs dominate
• hotels preparing for a relaunch of their website or brand
If you are not sure whether your property is a good fit, our team can quickly assess this with you.
How to Get Started with Google Hotel Ads via Bigmedia24
To explore Google Hotel Ads for your hotel, open the chat in the bottom-right corner of this page and start your message with “Google Hotel Ads”. Briefly tell us:
• the name and location of your property
• which booking engine you currently use
• whether you already appear on Google via OTAs only
We will review your situation and outline the next steps towards a direct-first Hotel Ads setup.
Legal Contact Details
For legal and formal correspondence, you can reach us at:
Bigmedia24 Dynamics Ltd.
51 Bracken Road
Sandyford, D18 CV48
Dublin, Ireland
Phone (Ireland): +353 1 578 8066
Phone (USA): +1 306 261 9933
Email (legal use): support@bigmedia24.com
Website: https://bigmedia24.com
For operational support, tickets and day-to-day requests, please start via the chat (bottom-right) so we can route your case into the Ticket System and Support Portal where appropriate.
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FAQs about Google Hotel Ads for Hotels
Do I need a specific booking engine to use Google Hotel Ads?
You need a booking engine or connectivity partner that can send live rates and availability to Google. Bigmedia24 works with a variety of booking engines and can check whether your current setup is compatible. If not, we will suggest alternatives that fit your property and budget.
Will Google Hotel Ads increase my OTA costs?
Our goal is to shift more profitable bookings to your direct channels, not increase your overall cost of sale. By making your official direct rate visible next to OTA rates, you can win a higher share of bookings while keeping tighter control over commission and marketing spend.
How much budget do I need to start?
Budget requirements depend on your market, competition and goals. Some hotels start with a modest monthly budget to test performance, while others integrate Google Hotel Ads as a core part of their always-on marketing plan. We will help you define a realistic starting point and adjust based on results.
Can Bigmedia24 manage everything for us?
Yes. Bigmedia24 can handle technical integration, campaign setup, monitoring and reporting. You keep full visibility into performance and costs, while your team stays focused on operations and guest experience.
Is Google Hotel Ads suitable for small independent hotels?
In many cases, yes. Even small properties benefit from appearing as the official direct booking option in Google. Whether it makes sense for you depends on your typical demand, average booking value and competitive environment – something we can quickly review together via chat.
Need to create or follow up on a ticket?
Open the Bigmedia24 chat in the bottom-right corner of the website, start your message with “Ticket” and briefly describe your request. We’ll create or update the ticket for you and guide you through the next steps.
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