• Room and suite highlights that go beyond basic photos
• Food, bar and restaurant moments that tell your culinary story
• Spa, wellness, sport and activity content that showcases experiences
• Local tips, events and “insider” recommendations from your team
• Guest stories, testimonials and user-generated content where appropriate
Social Media Marketing for Hotels That Builds Brand and Drives Direct Bookings
Turn social media into a real business channel – with hotel-focused strategies, content and campaigns that create trust, engagement and direct revenue. Bigmedia24 helps hotels use social media in a professional, structured way. Instead of random posts whenever there is time, we create a clear plan for your channels, content and campaigns – aligned with your brand, your seasons and your direct booking goals. The result: more visibility, stronger relationships with guests and measurable impact on your website and booking engine.
Why Social Media Matters for Hotels
Guests don’t just search for hotels on Google. They discover destinations, hotels and experiences on Instagram, Facebook, TikTok, YouTube and other platforms – often long before they are ready to book. If your hotel is invisible or inconsistent there, you miss chances to inspire guests, build trust and stay in their mind until they are ready to decide.
Done well, social media becomes an extension of your brand and guest experience. It shows what staying with you really feels like, answers questions in a personal way and guides followers to your website or booking engine when the time is right.
• Inspire and educate potential guests early in their planning journey
• Build trust with real photos, stories and behind-the-scenes insights
• Drive qualified traffic to your hotel website and direct booking engine
What Our Hotel Social Media Services Include
Our social media services are built specifically for hotels and accommodation providers. We focus on the platforms, formats and messages that make sense for your brand and your guests.
Social Media Strategy & Channel Planning
We define which channels (e.g. Instagram, Facebook, TikTok, LinkedIn) make sense for your hotel, how they should be used and what role they play in your overall marketing and direct booking strategy.
Content Planning & Editorial Calendars
We create structured content plans that cover key themes – rooms, experiences, food & beverage, spa, events, local tips, team stories and more. An editorial calendar keeps posts consistent and aligned with seasons and campaigns.
Creative Assets: Photos, Videos & Reels
We help you plan and brief photo and video content that works on social platforms, from short-form videos and reels to story formats and carousels. Existing material is reused smartly so you get more value from every asset.
Community Management & Guest Interaction
We support you with guidelines and, if needed, hands-on help to respond to comments, messages and mentions. Friendly, timely responses build trust and turn followers into loyal guests.
Paid Social Campaign Support
If you want to run targeted campaigns for specific offers, seasons or markets, we help you design and manage paid social campaigns that drive qualified traffic to your website or booking engine – always with clear tracking.
Reporting & Performance Reviews
We provide simple, understandable reports on reach, engagement, website clicks and direct booking impact. You’ll see which content and campaigns resonate most with your audience and where to focus next.
Content That Shows What Your Hotel Really Feels Like
Guests book emotions, not just room types. Our social media content focuses on the atmosphere, experiences and human side of your hotel – while still linking clearly to your offers and direct booking options.
How Social Media Connects With Your Website & Booking Engine
Social media should not exist in isolation. Every post, story and campaign can play a role in driving guests to your website and booking engine – at the right moment in their decision journey.
We align your social media efforts with your hotel website, booking engine and SEO strategy. This includes linking to the right landing pages, using clear calls-to-action and tracking how social traffic behaves on your site and in your booking flow.
Who Our Hotel Social Media Services Are For
Our social media services are designed for hotels that want to treat social channels as a serious brand and booking asset – not just as a place for occasional posts when there is time.
Our Social Media Process for Hotels
From Audit to Ongoing Content – Step by Step
We use a simple, repeatable process to bring structure to your social media – whether we support you fully or work alongside your in-house team.
Step 1 – Audit & Strategy Workshop
We review your existing social media channels, content, engagement and brand positioning. Together we define goals, target audiences, tone of voice and the role of each channel.Step 2 – Channel & Content Plan
We decide which platforms to focus on and create an editorial plan with themes, content formats and posting frequency. This plan is adapted to your seasons, offers and internal resources.Step 3 – Content Production & Templates
We help you plan and produce visual and written content – including templates that make it easy to create new posts that stay on brand. Existing visuals are repurposed intelligently to save time.Step 4 – Publishing, Community & Campaigns
We support you with regular posting, basic community management guidelines and, if desired, paid campaigns for specific offers or markets. All activities are coordinated with your direct booking goals.Step 5 – Reporting & Optimisation
We report on reach, engagement, website clicks and bookings from social traffic. Based on this data we refine your content mix and campaign focus to keep improving results over time.
Social Media Packages & Collaboration Models
Every hotel has different internal resources and expectations for social media. That’s why we offer flexible collaboration models – from strategic setup and coaching to ongoing content support and campaign management.
Many clients combine our hotel website packages (from €1,490, €2,990 and €5,990 one-time) with a social media strategy project or ongoing support. This ensures that your visual identity, messaging and content are aligned across your website and social channels.
Ready to Turn Social Media Into a Real Asset for Your Hotel?
Tell us about your hotel, your current social media presence and what you’d like to achieve. We’ll review your channels, highlight quick wins and outline how Bigmedia24’s social media services can support your brand and direct booking strategy.
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Social Media Marketing – Frequently Asked Questions
Here you’ll find answers to common questions hotels ask about our social media services and how they support brand building and direct bookings. If your specific question isn’t covered, we’re happy to discuss your situation in a short call.
Which social media platforms should our hotel focus on?
It depends on your target guests, location and resources. For most hotels, Instagram and Facebook are core platforms. Resorts and lifestyle properties often benefit from strong visual content on Instagram and TikTok, while business hotels and brands may also use LinkedIn. During our strategy phase we define a realistic channel mix that fits your goals and capacity.
How often should we post on social media?
Quality and consistency matter more than hitting an arbitrary number. For many hotels, 3–5 well-planned posts per week on main channels – supported by stories and occasional campaigns – is a good starting point. We adapt the exact frequency to your team’s capacity and focus on a sustainable rhythm you can maintain.
Can social media really drive direct bookings, or is it just for branding?
Social media is both a branding and performance channel. It plays a key role in inspiration and consideration – but with clear calls-to-action, good landing pages and proper tracking, it can also contribute measurable direct bookings and enquiries. We design your content and campaigns with both objectives in mind.
Do we need professional photo and video production to start?
High-quality visuals help, but you don’t need a full-scale production to begin. We often start by structuring and improving what you already have, then plan targeted photo or video sessions over time. Authentic, well-framed content from your team can also perform very well when guided by a clear concept.
How do you measure the success of social media marketing for our hotel?
We track metrics on multiple levels: reach and engagement on your channels, clicks from social to your website and, where tracking is in place, bookings and enquiries from social traffic. This gives a clear picture of both brand impact and contribution to direct revenue.