• Crawl and indexation checks to make sure important pages are discoverable
• Clean URL structures and internal linking to highlight your most valuable content
• Optimised loading times and Core Web Vitals for a faster, smoother user experience
• Implementation of structured data (Schema) for hotels, rooms, FAQs and offers
• Technical checks for multi-language setups, hreflang tags and canonical URLs
SEO Services for Hotels That Turn Visibility Into Direct Bookings
Boost your hotel’s organic visibility with SEO strategies built specifically for hospitality – from technical SEO and content to local and international search. Bigmedia24 helps hotels rank for the searches that really matter: guests who are actively looking for your destination, your type of property and your experiences. We combine technical SEO, content strategy and on-page optimisation so your hotel website becomes discoverable in classic search results and AI-driven answers – and turns that visibility into profitable direct bookings.
Why SEO Matters for Hotels
Most guests start their trip planning on search engines and travel platforms. If your hotel doesn’t appear where they search – or only via OTAs – you are forced to buy traffic or pay high commissions for bookings you could have won directly.
A strong SEO foundation helps your hotel show up when guests search for your destination, your type of stay and your brand. It also makes your website easier for search engines and AI assistants to understand, so they are more likely to recommend you in both organic results and conversational answers.
• Reach potential guests early in their research phase with relevant content
• Reduce dependency on paid ads and OTA commissions over time
• Build a long-term asset: an optimised hotel website that keeps attracting guests organically
What Our Hotel SEO Services Include
Our SEO services are built around the specific needs of hotels and accommodation providers. We focus on the areas that have the highest impact on organic visibility, guest intent and direct bookings.
Technical SEO & Site Health
We audit and optimise your hotel website for crawlability, indexation, speed and Core Web Vitals. Clean code, structured URLs and a solid technical foundation make it easier for search engines and AI systems to work with your content.
Keyword & Intent Research
We identify the search terms and guest intents that matter most for your property, from “hotel in [destination]” and “family-friendly resort” to “spa hotel with pool” and brand search. This research guides your content, landing pages and internal linking.
On-Page Optimisation
We optimise titles, meta descriptions, headings, body text, internal links and image alt tags across key pages. Each important page gets a clear focus and structure so search engines understand exactly what it should rank for.
Content Strategy & Landing Pages
We help you create and structure content that answers real guest questions: rooms, facilities, location, experiences, FAQs and guides. This supports rankings for long-tail searches and gives AI assistants rich material to reference.
Local & International SEO
We optimise your presence in local search (including Google Business Profiles and maps) and support multi-language and multi-market strategies where relevant. This helps you attract both domestic and international guests.
Reporting & Continuous Improvement
We provide clear reporting on rankings, traffic and bookings from organic search, and highlight which pages and topics perform best. Together, we use this data to refine your SEO strategy over time.
Technical SEO for Hotel Websites
A beautiful hotel website is not enough if search engines struggle to crawl, index and understand it. Our technical SEO work ensures that your site’s structure supports both guests and search bots.
Content, On-Page SEO & AI-Readable Structure
Great hotel SEO is not about stuffing keywords into pages. It’s about creating clear, guest-focused content that answers real questions and is easy for search engines and AI assistants to interpret.
Local & International SEO for Hotels
For many hotels, success depends on being visible both locally and internationally. We help you align your SEO with the geographic realities of your demand.
Who Our Hotel SEO Services Are For
Our SEO services are designed for hotels and accommodation providers that see organic search as a long-term driver of direct bookings – not just a one-time project.
Our SEO Process for Hotels
From SEO Audit to Ongoing Optimisation – Step by Step
We follow a clear, hotel-specific SEO process that starts with understanding your current situation and ends with continuous improvement over time.
Step 1 – SEO Audit & Opportunity Analysis
We review your current rankings, traffic, website structure, content and competitors. You receive a clear overview of where you stand today and where the biggest opportunities lie.Step 2 – Strategy & Keyword Mapping
Based on the audit, we define SEO priorities and map target keywords to specific pages and topics. This ensures that every core page has a clear role in your organic strategy.Step 3 – Technical & On-Page Implementation
We fix technical issues, optimise key pages and implement structured data. Titles, meta descriptions, headings and internal links are updated to reflect your new SEO strategy.Step 4 – Content Creation & Expansion
We create or refine content for important landing pages and, if required, build supporting blog or guide content around your destination and USP topics. This expands your organic reach step by step.Step 5 – Reporting, Review & Continuous Optimisation
We monitor rankings, traffic and direct bookings from organic search and regularly review what is working best. Together, we decide on new topics, pages or optimisations to keep your growth going.
How Our SEO Services Connect With Your Website & Booking Engine
SEO cannot live in a silo. It has to work hand in hand with your hotel website, booking engine, distribution and brand story. That’s why our SEO services are closely aligned with our Hotel Websites and Booking Engine & Direct Booking Tools solutions.
Many clients start with one of our hotel website packages (from €1,490, €2,990 and €5,990 one-time) and then add ongoing SEO services to grow organic visibility over time. We make sure that your new website is not only visually appealing but also technically and structurally ready to perform in search.
Ready to Grow Your Organic Visibility and Direct Bookings?
Tell us about your hotel, your current website and how guests find you today. We’ll review your organic search situation, highlight the biggest opportunities and show you how Bigmedia24’s SEO services can support your direct booking strategy.
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SEO Services – Frequently Asked Questions
Here you’ll find answers to common questions hotels ask about our SEO services and how they support direct bookings. If your specific question is not listed, our team will be happy to discuss your situation in a short consultation call.
How long does it take to see results from SEO for our hotel?
SEO is a medium- to long-term investment. Some improvements, such as fixing technical issues and optimising key pages, can bring visible changes within a few weeks or months. Sustainable growth for competitive keywords and markets typically takes several months, depending on your starting point, competition and content resources.
Can SEO really reduce our dependency on OTAs and paid ads?
Yes, when done consistently. SEO helps you attract guests who find you directly in search results, without needing an OTA listing or paid click. This doesn’t mean you should switch off all OTAs or ads overnight, but over time a stronger organic presence allows you to shift more business to your direct channel and reduce commission and media costs.
Do we need a new website to benefit from SEO?
Not always. We can often improve your existing website with technical and on-page SEO changes. However, if your current site is very outdated, slow or difficult to manage, a new website may unlock much better SEO performance. In that case, we explain the trade-offs and show you how our hotel website packages and SEO services can work together.
How do you measure the success of SEO work for our hotel?
We track a combination of metrics: organic rankings for target keywords, organic traffic to key pages and, most importantly, direct bookings and enquiries from organic sessions. This way we’re not just reporting on visibility, but on how SEO contributes to your actual revenue.
What level of involvement is required from our side?
We take care of the specialist SEO work but need your input on hotel specifics, priorities and approval of content. For ongoing projects, we typically align with you on a monthly basis to review results and decide on next steps. If you have an in-house marketing team, we can also work in a collaborative way and provide guidelines they can follow.