We are building towards a future with a few core characteristics.

• Hotels own their direct channels – with websites, booking engines and CRM that truly belong to them.
• Distribution is balanced – OTAs, wholesalers and partners are important, but used strategically, not out of dependency.
• Technology is connected – systems exchange data reliably via APIs, without endless manual work or duplicate effort.
• Data is actionable – hotels see clearly where bookings come from, which guests are most valuable and how to allocate budget.
• Teams are empowered – staff at all levels understand how digital, distribution and revenue decisions affect results.

We see Bigmedia24 as a bridge between hotels and the complex digital travel ecosystem. On one side, we operate technology: websites, booking engines, distribution tools, APIs and cloud infrastructure. On the other, we run and connect to real demand sources: the BM24 Travel Network, OTAs, partners and marketing channels.

Our role is to make these elements work together in a way that strengthens hotels instead of locking them into closed systems. We want to be the partner that hotels trust when they ask: “How do we future-proof our distribution and direct bookings in the next five to ten years?”

AI and data-driven tools will profoundly change how guests search, compare and book stays. Conversational interfaces will answer questions that today are spread across websites, reviews and FAQs. Hotels that structure their content well, connect their systems and understand their data will be favoured in these new environments.

Our vision is to help hotels become “AI-ready”: with websites that are easy for machines and humans to read, booking flows that integrate into new channels, and data structures that make performance and guest behaviour transparent. Instead of fearing AI, hotels should be able to use it as an ally in winning more direct and high-quality bookings.

We see the BM24 Travel Network as a global ecosystem of specialised booking portals that complement, not compete with, a hotel’s direct channel. Destination- and theme-focused sites help guests discover properties that truly match their needs, while hotels gain additional visibility in targeted segments without giving up control.

Over time, we aim to connect more hotels, partners and technologies into this network – always with clear rules, transparent data and a strong focus on direct relationships between hotels and guests.

Our vision is not just about the future. It shapes the concrete steps we take with hotels right now: building better websites, implementing effective booking engines, cleaning up OTA connectivity, structuring SEO and content, integrating systems via APIs and hosting everything on solid cloud foundations.

Each of these steps moves you closer to a world where your hotel is more discoverable, more in control and less dependent on any single channel or vendor. Bit by bit, your distribution and digital setup becomes aligned with the future we believe in.