• Training that reflects your actual channel mix, systems and processes
• Examples and exercises based on your hotel’s own data and scenarios
• Alignment with your distribution, marketing and direct booking strategies
Professional Training for Hotel Teams That Turns Strategy Into Daily Practice
Give your hotel teams the skills and confidence to work with modern distribution, digital marketing and direct booking tools – with training designed specifically for hospitality. Technology and strategies only deliver results when your team knows how to use them in day-to-day operations. Bigmedia24 provides professional training for hotel teams across marketing, reservations, revenue, front office and management. We connect concepts with your real systems and processes so your staff can apply what they learn immediately.
Why Professional Training Matters for Modern Hotels
Hotels are adopting more digital tools than ever: websites, booking engines, channel managers, CRMs, revenue systems and marketing platforms. Without proper training, these tools remain underused, misunderstood or even resisted by staff – leading to frustration and missed opportunities.
Professional training bridges the gap between strategy and daily practice. It helps your team understand why certain decisions are made, how systems work together and what they can do at their level to improve performance. Training also reduces dependency on individual “key people” and creates more resilience in your organisation.
• Increase adoption and correct use of your hotel tech and processes
• Reduce errors, misunderstandings and internal friction between departments
• Align teams around a shared understanding of distribution and direct bookings
What Our Hotel Training Programmes Cover
Our training programmes are built around the topics that matter most for modern hotels – always adapted to your specific systems, markets and team structure.
Distribution & Channel Management Basics
How OTAs, wholesalers, metasearch and direct channels work together. We explain key concepts like parity, allotments, restrictions and mapping in clear, practical language for reservations and front office teams.
Direct Bookings & Booking Engine Best Practices
How to use your website and booking engine effectively, communicate direct booking benefits and handle guest questions around rates, availability and conditions in a consistent way.
Hotel Website, SEO & Online Visibility
What makes a hotel website perform well, how SEO works in simple terms and what teams can do to keep content, images and offers attractive and up to date for guests and search engines.
Revenue, Pricing & Basics of Revenue Management
Core revenue concepts explained for non-experts: BAR, dynamic pricing, segmentation, demand patterns and how day-to-day decisions on rates and restrictions impact performance.
Social Media & Guest Communication
How to represent your hotel on social media, respond professionally to comments and messages and turn online interactions into real guest relationships and direct enquiries.
Working With BM24 Tools & Platforms
Practical, hands-on training on the Bigmedia24 tools and platforms you use – from websites and booking engines to distribution dashboards, reports and APIs – tailored to each role in your team.
How Training Connects With Your Systems & Bigmedia24 Solutions
We don’t deliver generic hotel training detached from your reality. Our sessions are tailored to your actual systems – whether you use Bigmedia24 solutions for websites, booking engines and distribution or a mix of other tools and partners.
Where you work with Bigmedia24 technology, we can go deeper into the practical use of our platforms. Where you use other tools, we focus on concepts, best practices and workflows that your team can apply immediately in their daily work.
Technology & Principles Behind Our Cloud Services
We work with modern cloud platforms and follow clear principles to keep your infrastructure adaptable and maintainable over time.
Who Our Professional Training Is For
Our professional training is designed for hotels and hospitality organisations that want their teams to fully understand and use modern distribution and digital tools – not just “click through” systems.
Our Training Process for Hotels
From Training Needs to Lasting Behaviour Change – Step by Step
We follow a simple but effective process to ensure training is relevant, practical and leads to real behaviour change – not just a one-off workshop.
Step 1 – Training Needs Analysis
We discuss your current situation, systems and challenges and identify which teams and roles need which type of training. This helps us prioritise topics and design the right format.Step 2 – Programme Design & Agenda
We create a tailored training agenda with clear objectives, topics and formats for each session. You’ll see exactly what will be covered and how much time is required from each team.Step 3 – Delivery: Workshops, Sessions & Materials
We deliver the training in the agreed format – on-site, online or hybrid – using real examples from your hotel. Participants receive supporting materials and summaries they can refer back to later.Step 4 – Follow-Up & Q&A
After the initial sessions, we schedule follow-up Q&A or refresher sessions to answer questions that come up once teams start applying what they’ve learned in everyday work.Step 5 – Review & Ongoing Support
We review feedback, discuss observed changes and decide whether additional modules or deeper dives are needed. Training can be extended as your strategy, systems and teams evolve.
How Training Supports Your Direct Booking & Distribution Goals
Investing in technology and marketing is only half of the story. Training ensures that your teams understand how to work with hotel websites, booking engines, OTAs, rates and campaigns in a way that supports your direct booking and revenue objectives.
Many clients combine our hotel website and booking engine packages (from €1,490, €2,990 and €5,990 one-time) with focused training for reservations, revenue and marketing teams. This way, new tools and strategies are adopted quickly and used correctly from day one.
Ready to Equip Your Hotel Team for Modern Distribution and Direct Bookings?
Tell us about your hotel, your current systems and where your team needs more confidence or clarity. We’ll propose a tailored training programme that connects strategy, technology and day-to-day operations in a way your staff can apply immediately.
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Professional Training – Frequently Asked Questions
Here you’ll find answers to common questions hotels ask about our professional training services. If your specific question isn’t listed, we’re happy to discuss your team’s needs in a short call.
Which hotel departments can benefit from your training?
We work with a wide range of roles: reservations, front office, revenue management, sales, marketing, management and sometimes even owners. Each training module is adapted to the knowledge level and responsibilities of the group in the room.
Do you only train hotels that use Bigmedia24 technology?
No. While we can go into greater detail on Bigmedia24 tools where relevant, many of our training topics – such as distribution basics, direct booking strategy and practical revenue concepts – apply regardless of which specific systems you use.
How long does a typical training programme take?
It depends on scope and number of teams involved. Some hotels start with a half-day or full-day workshop on a specific topic, while others run a series of shorter sessions over several weeks. We design the programme around your schedule and operational realities.
Can you provide training materials in different languages?
Where needed, we can provide materials and sessions in different languages or work with local trainers and interpreters. During the planning phase we clarify language requirements and adapt the training setup accordingly.
How do we know if the training is having an impact?
We encourage you to gather feedback from participants and managers, and we can also align on specific behavioural or performance indicators to watch – such as fewer manual errors, better use of tools or increased adoption of new processes. Follow-up sessions help reinforce important topics and address remaining gaps.