• Destination-focused portals that promote specific cities, regions or countries
• Thematic websites for beach holidays, family travel, winter sports, city breaks and more
• Niche segments such as all-inclusive stays, golf breaks or wellness retreats
• Marketing and content support to showcase your hotel within relevant themes and campaigns
Global Reach for Hotels That Want the Right Guests, Not Just More Traffic
Connect your hotel to the BM24 Travel Network, regional booking sites and key distribution partners – with multi-language, multi-currency and data-driven targeting. Bigmedia24 helps hotels reach the right guests in the right markets – not just appear on as many portals as possible. We combine our own BM24 Travel Network of booking websites with OTA connectivity, meta channels and partnerships so your hotel can tap into international demand while still protecting brand, pricing and direct bookings.
Why Global Reach Matters for Modern Hotels
Travel demand is global, but not every guest uses the same portals, languages or payment methods. Relying on just a few big OTAs means you can easily miss valuable segments, regional markets and niche demand that would fit your property perfectly.
At the same time, uncontrolled expansion across dozens of channels creates complexity, costs and operational risk. The goal is not to be everywhere, but to be visible where your ideal guests search and book – with a clear strategy, clean data and technology that can support it.
• Reach international guests in their preferred language and currency
• Tap into niche and regional booking channels that fit your hotel’s profile
• Grow global demand without losing control over rates, brand and direct bookings
What Our Global Reach Solution Includes
Global reach is more than just plugging into a few extra channels. Bigmedia24 provides a structured approach that combines technology, content and partnerships to extend your hotel’s visibility in a controlled, profitable way.
BM24 Travel Network Integration
Connect your hotel to a growing network of Bigmedia24 booking websites and niche travel brands. From destination portals to thematic sites, we can place your property where it makes sense for your positioning and target audience.
OTA, Bedbank & Meta Connectivity
Use key OTAs, bedbanks and metasearch platforms strategically, not blindly. We help you choose the right partners for your core markets and connect them to your central inventory so they fit into a coherent distribution strategy.
Multi-Language & Multi-Currency Support
Present your hotel in the languages and currencies that matter to your guests. We support translated content, localised offers and pricing structures that make direct and partner bookings more attractive across regions.
Market & Segment Targeting
We analyse which countries, regions, segments and booking channels are most valuable for your property. Based on this, we prioritise where to expand your presence and where to hold back to protect profitability.
Brand & Rate Protection
Global reach shouldn’t dilute your brand or damage your pricing. We help you control public rates, offers and content across channels, so your hotel always appears consistent and guests still have a clear reason to book direct.
Performance Tracking Across Channels & Markets
See which markets, channels and campaigns actually drive profitable bookings. We consolidate data so you can compare regions, track trends over time and adjust your global reach strategy with confidence.
The BM24 Travel Network – Your Extended Global Playground
The BM24 Travel Network is our own ecosystem of booking websites and travel brands, focused on specific destinations, themes and segments. Instead of relying only on generic portals, your hotel can appear on targeted sites that speak directly to the type of guests you want.
Because Bigmedia24 operates both the technology and the network, we can align how your hotel is presented, priced and promoted across these portals – always with your direct bookings and long-term brand positioning in mind.
Who Our Global Reach Solution Is For
Our global reach solution is designed for hotels and accommodation providers that see international demand as a growth engine – but don’t want to lose control over their brand and profitability.
Implementation & Onboarding for Global Reach
From Local Presence to Global Footprint – Step by Step
We don’t just switch on a few extra channels and hope for the best. Our implementation process helps you expand your global reach in a controlled, measurable way.
Step 1 – Market & Channel Assessment
We review your existing bookings by market, current channels and growth ambitions. Together we identify priority countries, segments and potential partners.Step 2 – Global Reach Strategy & Channel Plan
Based on the assessment, we define which markets and channels to target, how to position your direct channel and how the BM24 Travel Network can support your visibility.Step 3 – Technical Setup & Content Alignment
We configure the necessary connections, localise key content where needed and ensure your rates, policies and images are consistent across channels and languages.Step 4 – Launch & Performance Monitoring
We launch your expanded global reach step by step, monitor performance and adjust availability, pricing or content based on early data and feedback.Step 5 – Ongoing Optimisation & New Opportunities
As we see which markets and channels perform best, we fine-tune your strategy and explore additional opportunities, such as new portals or campaigns in high-potential regions.
Technology & Data Behind Our Global Reach
Real global reach requires clean data, robust integrations and clear reporting. Bigmedia24 connects your hotel’s systems to distribution and marketing channels in a way that can scale with your ambitions.
• API-based connections to key distribution partners and the BM24 Travel Network
• Multi-language and multi-currency support across website, booking engine and portals
• Central inventory logic to avoid double-selling and conflicting offers
• Structured data and tagging to track performance by market, channel and segment
• Dashboards that show global demand, booking patterns and profitability at a glance
Ready to Expand Your Hotel’s Global Reach?
Tell us where your guests come from today, which markets you want to grow and which channels you are already using. We’ll review your situation, identify the biggest opportunities and show you how Bigmedia24 can support your global reach with a clear, data-driven strategy.
How Global Reach Connects With Our Other Solutions
Global reach is most effective when your other hotel technology and marketing components are aligned. That’s why we connect our global reach solution with Distribution & Channel Management, Hotel Websites and Booking Engine & Direct Booking Tools.
Many clients start with a new hotel website and booking engine (packages from €1,490, €2,990 and €5,990 one-time) and then extend their setup with global reach and OTA connectivity. This way, your direct channel becomes strong first, and global visibility through OTAs, meta and the BM24 Travel Network builds on a solid foundation.
Let's Talk
Share a few details about your hotel, your current website and your booking situation. We’ll prepare a tailored website proposal with clear “from” pricing and realistic timelines.
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Global Reach – Frequently Asked Questions
Here you’ll find answers to common questions hotels ask about expanding their global reach with Bigmedia24. If your specific question isn’t listed, our team will be happy to review your situation and discuss the best options for your property.
Do we need to be on as many channels as possible to achieve global reach?
No. Being on “every” channel usually creates complexity, cost and operational risk without guaranteeing better results. Our approach is to identify the most relevant markets and channels for your hotel and focus on those. This keeps your setup cleaner, more profitable and easier to manage.
What is the BM24 Travel Network and how does it help our global reach?
The BM24 Travel Network is our own ecosystem of booking websites and travel brands, focused on specific destinations and themes. By listing your hotel on relevant BM24 portals, we can reach targeted audiences that match your property profile, instead of relying only on generic OTAs. This supports both global visibility and more qualified traffic.
Will expanding our global reach hurt our direct bookings or rate integrity?
It doesn’t have to. Our goal is to combine global reach with strong direct booking foundations and clear pricing rules. We help you define how much availability to allocate to different channels, how to position your direct rate and how to keep your brand and pricing consistent across markets.
How do you decide which markets and channels we should target?
We start with data: your current booking patterns, source markets, seasonality and demand trends. We then combine this with our experience across destinations and partners to propose a market and channel plan. You always have the final say, and we adjust the strategy as new performance data comes in.
How long does it take to see results from a global reach strategy?
Timelines depend on your starting point and how much your setup needs to change. Some improvements, such as better OTA mapping and BM24 Travel Network placements, can impact visibility and bookings relatively quickly. Full market and channel optimisation usually unfolds over several months, as we collect enough data to refine your global reach step by step.