Case Example – How Cruise Lines Can Unlock New Revenue Potential
By integrating a co-branded booking portal into their sales process, cruise lines have the opportunity to offer guests pre- and post-cruise accommodation packages directly at the point of booking.
For example, a cruise operator could bundle a two-night pre-cruise hotel stay in the embarkation city, along with optional airport transfers and curated local excursions. Such an approach can:
1. Increase ancillary revenue by over 30% – as guests are more likely to book additional nights and services when presented during the initial cruise booking process.
2. Reduce last-minute operational challenges by up to 20% – by securing accommodation in advance, fewer passengers arrive without proper arrangements, minimizing stress for both guests and staff.
3. Enhance the guest experience – through a seamless travel journey, from home to ship, without the need for multiple bookings across different platforms.
This strategy not only adds predictable, high-margin revenue streams, but also positions the cruise brand as a full-service travel provider, increasing guest loyalty and long-term customer value.